Sustainable Innovation

Sustainable Innovation

Together we create sustainable planetary health

At NovaTaste we are committed to providing our customers healthy and sustainable solutions anchored in nature with a reduced environmental impact – as expected by many customers & stakeholders.

Planetary health is a transdisciplinary field and social movement, focusing on the interconnections between human health and the health of our planet and its ecosystems. It emphasizes that human well-being is deeply intertwined with the state of the natural world, including the climate, biodiversity, water systems, and other critical ecosystems. Holistic approaches ensure the long-term well-being of both people and planet.

Resource efficiency of ingredients combined with a better taste experience is what we deliver. We are committed to simple and lean solutions with easy-to-use preparations – for the good of the planet and people.

Claudia Durmus, Chief Technology Officer

Sustainable Solutions and Innovation

How will we achieve sustainable innovation and long-term solutions for the people and our planet? By focusing on the following aspects:

Planetary Health

Offering more products that are good for planet and people, including more plant-based and natural ingredients and less salt and processed ingredients like nitrite. For example, we are increasing plant-based ingredients in our customer solutions as per active customer engagement and with clear annual targets.

Discover our recipe for hybrid bratwurst with carrots:

Environmental advisory services

Engaging customers on energy and waste optimization, such as reuse of side streams for new solutions, bio protection (with the use of food cultures) to extend shelf-life and food safety, and reduction of food waste.

Find out more about NovaTaste's shelf-life extensions and food cultures:

Clean Label

At NovaTaste we aim to keeping the ingrediets lists on our products short and clean, for example by avoiding nitrite, phosphate, salt and flavour enhancers.

Find out more about the reduction of nitrite and nitrate with NovaTaste's patented BITEC COTTO® technology:

Find out more about our Umami Booster: an innovativeproduct that inspires with full-bodied and intense taste without any monosodium glutamate:

Ingredient diversity

Sourcing raw materials for increased transparency, sourcing resiliency and to foster sustainable farming and biodiversity.